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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest [industry program](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) in Las Vegas high-end jets are tempting buyers with their smooth shapes, luxurious cabins - and progressively, their use of alternative fuels.
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Fuel producers and [jetmakers](https://pitchbook.com/profiles/company/51278-86) are keen to showcase unique forms of air travel fuel deemed less harmful to the climate, from utilized cooking oil to the noticeably less glamorous meat waste.
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Business jet operators, like airlines, have actually acquiesced environmental pressure on aviation and dedicated to halving carbon emissions by 2050 compared with 2005.
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Their hope is that adopting eco-friendly fuel to suppress emissions could make business jets more attractive to ecologically conscious buyers - specifically corporations dealing with questions over sustainability from [shareholders](https://www.businessnews.com.au/Company/Mission-NewEnergy) or green project groups.
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The availability of less polluting private jets might likewise spare the abundant and well-known the unfavorable publicity by Britain's Prince Harry and his spouse Meghan over a current private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary industrial [officer](https://pitchbook.com/profiles/company/51278-86) of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which [produces fuel](https://stocktwits.com/symbol/MNEL) from meat waste used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 [airplane](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) on screen are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall annual carbon emissions worldwide, however can produce, typically, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.
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[Prince Harry](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) has actually [protected](https://www.businessnews.com.au/Company/Mission-NewEnergy) his occasional usage of [private jets](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to ensure his family's safety, and has stated that on the [unusual occasions](https://www.google.com/search?kgmid=/m/0cqd_rb) he does not fly commercially he offsets his emissions.
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But planemakers say [occurrences](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) such as the furore over his itinerary have added fresh challenges for a market already striving to validate its contribution to cutting corporate costs.
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"Incidents of flight shaming involving making use of personal jets are unfortunate when you think about that our industry has actually provided fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will help the industry make inroads with [corporations](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) and rich buyers. According to market information, billionaires just have a 19% service jet ownership rate.
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But even an image transformation - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and [organisers including](https://pitchbook.com/profiles/company/51278-86) [alternative fuel](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) pumps for going to planes - is not likely to please all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some experts stay hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a [substantial](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) effect on public perceptions about luxury travel.
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"No quantity of [jatropha curcas](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make company jets look eco-friendly," stated aviation analyst Richard Aboulafia.
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Demand from service jet operators for renewable fuels now far surpasses supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.google.com/search?kgmid=/m/0cqd_rb) at its California plant, could expand production up to 150 million [gallons](https://forest500.org/rankings/companies/mission-newenergy-limited) by 2022.
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Corporate charter business and experts are likewise seeing more interest from clients who wish to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a [business jet](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) [usage study](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) his business recently finished for a Fortune 500 company.
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"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) motorist. But I think people are ending up being more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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